Having thought way too much about this, I think there's something quite lovely about the process of couch potato investing: one needs to trust initial decisions, have some inkling that everything will work out for the best and essentially, stop being neurotic.
Dan outlines the various hurdles a couch potato investor faces, which are mainly psychological. There was a legacy of a potato character from a previous issue and I was asked to re-imagine that character. I named him Franklin (true design nerds will know why) and I was really surprised how much he was able to express! I think he's quite cute, but still a bit macabre, as my style tends to be.
Once the effervescent Ronit Novak shot Franklin emoting, I made some whimsical photo collages, depicting the various challenges an investor faces. I also designed the layout, which was really fun to do.
The series was art directed by the hilarious John Montgomery. John has more energy in his little finger than I have on my best days! It was a joy to talk potatoes with him for a couple of weeks.
Silly and wonderful life, yes?